Identifying Suitable Research Resources
This chapter is aimed primarily at the first-time research buyer. Companies or individuals that have already used research agencies will be tempted to stay with those that they have already seen in action and have found to be adequate. The advantages of this approach in terms of the reduction in risk are significant and even though there are occasions when fresh blood, new thinking and different skills are required, research users are generally loyal to suppliers that have served them well.
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- 1.For a good discussion of the advantages and disadvantages of internal services see Aubrey Wilson ‘The Internal Service Department — Justifying Your Existence’, Logistics Information Management, 11 (1) (MCB University Press, 1998).Google Scholar