Reporting Findings

  • Chris West
Part of the Macmillan Business Masters book series


No survey is complete until the results have been delivered to the client. Reporting is an integral part of the research process the importance of which can be easily overlooked by those whose primary enthusiasm is for data collection and analysis. Unfortunately, there are countless examples of good research being undermined by poor reporting and there are also examples of poor research being covered up by artistic reporting. Both are equally unacceptable to the research user.


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Copyright information

© Chris West 1999

Authors and Affiliations

  • Chris West

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