Environmental Management: The Shape of the Future?
This chapter will investigate how the perception of environmental responsibility relates to the challenges faced by management in the 1990s. The ‘strategic star’ of strategic environmental management will be discussed. This conceptual tool helps make it possible for corporate managers to see environmental protection as a central part of the evolution companies will have to undergo to survive successfully, and to identify the pioneering role of corporate environmental management in particular.
KeywordsCorporate Management Corporate Objective Bretton Wood System Pioneer Role Corporate Environmental Management
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