Environmental Marketing Management
For environmental management to become significant as a market factor, an efficient communication and marketing strategy is required, which in turn requires decisions about market coverage and the application of new cooperation strategies. This chapter documents how the ‘classic’ elements of the marketing mix — product, distribution, communication, and pricing policy — can be used in order to make clear to the consumer the additional personal benefits or reduced risks of more environmentally compatible products.
KeywordsMarketing Strategy Price Policy Reverse Logistics Product Policy Marketing Concept
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