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Three Tools for Strategic Analysis of Environmental Markets

  • Ulrich Steger
  • Ralph Meima

Abstract

Environmentally oriented markets are arising and expanding, but traditional business information systems such as accounting can yield information of only very limited environmental relevance. All the same, discontinuous changes in corporate surroundings — so-called ‘trend-breaks’ — continue to appear in an unusually abrupt manner. Of decisive importance for the quality of strategic planning and management are therefore information systems which sense, as early as possible, changes relevant to market opportunities and risks, and process them systematically so that prompt action can be taken. The organization of strategic environmental information is discussed in this chapter along with three useful analytical tools.

Keywords

Environmental Market Environmental Strategy Diffusion Curve Strategic Analysis Interdependence Matrix 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Frankfurter Allgemeine Zeitung GmbH Frankfurt on the Main 1998

Authors and Affiliations

  • Ulrich Steger
    • 1
    • 2
  • Ralph Meima
  1. 1.LausanneSwitzerland
  2. 2.Oestrich-WinkelGermany

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