Conclusion: The Future of Marketing in the Construction Industry

  • Richard Pettinger
Chapter
Part of the Macmillan Building and Surveying Series book series (BASS)

Abstract

The purpose of this final chapter is to identify those matters that are important or are likely to become so across the entire industry in the late 20th Century and beyond.

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Copyright information

© Richard Pettinger and Rebecca Frith 1998

Authors and Affiliations

  • Richard Pettinger
    • 1
  1. 1.University College LondonUK

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