Abstract
In product retailing, the main focus of this book, production and retailing are generally performed by different firms. In the past brand power has resided predominantly with the producer brands, while retailers have competed as cost- efficient distribution channels.
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© 1997 Andrew Wileman and Michael Jary
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Wileman, A., Jary, M. (1997). The Financial Services Supermarket. In: Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-14378-8_13
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DOI: https://doi.org/10.1007/978-1-349-14378-8_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-14380-1
Online ISBN: 978-1-349-14378-8
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