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Investing in Brand Integrity

  • Andrew Wileman
  • Michael Jary

Abstract

The title of this chapter may sound rather odd. How can a business invest in brand integrity?

Keywords

Brand Loyalty Producer Brand Store Brand Ticket Price Price Perception 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Andrew Wileman and Michael Jary 1997

Authors and Affiliations

  • Andrew Wileman
  • Michael Jary

There are no affiliations available

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