Investing in Brand Integrity

  • Andrew Wileman
  • Michael Jary

Abstract

The title of this chapter may sound rather odd. How can a business invest in brand integrity?

Keywords

Marketing Tylenol Stake Rounded 

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Copyright information

© Andrew Wileman and Michael Jary 1997

Authors and Affiliations

  • Andrew Wileman
  • Michael Jary

There are no affiliations available

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