Public relations direction

Planning and writing the brief
  • Roger Haywood
Chapter

Abstract

The quality of the public relations effort is likely to be directly related to the quality of the brief. However, any brief is better than none. There should be no mystery. The brief is an outline of what the expenditure in public relations is expected to return to the investor. It should not be long. It should be focused. It should not propose activity. It should identify expected achievements.

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Copyright information

© Roger Haywood 1998

Authors and Affiliations

  • Roger Haywood

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