Marketing Research and Information

  • Martin Evans
  • Luiz Moutinho
Chapter

Abstract

Market research would support original sin. From a representative survey taken in the garden of Eden, it seems half the population definitely supports taking a bite of the forbidden fruit, and the other half doesn’t know. Conclusion: most consumers are in favour of greater apple consumption; probably target females.

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Copyright information

© Macmillan Publishers Limited 1999

Authors and Affiliations

  • Martin Evans
    • 1
  • Luiz Moutinho
    • 2
  1. 1.University of the West of EnglandUK
  2. 2.University of GlasgowUK

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