Marketing Organisation

  • Martin Evans
  • Luiz Moutinho
Chapter

Abstract

Eagle-eyed readers of MW’s job pages will notice that two companies — each in the middle of restructuring — were advertising for marketing staff last week. Reckitt & Colman was seeking an assistant brand manager and category manager to work as “part of a European project team”, in the same week that it was disappointing the City with lower than expected profits and its second European overhaul in five years.

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Copyright information

© Macmillan Publishers Limited 1999

Authors and Affiliations

  • Martin Evans
    • 1
  • Luiz Moutinho
    • 2
  1. 1.University of the West of EnglandUK
  2. 2.University of GlasgowUK

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