Marketing

  • Gordon Edington
Chapter
Part of the Macmillan Building and Surveying Series book series (BASS)

Abstract

This chapter considers marketing as a management discipline and its position in a property-owning organization. Tenants and potential tenants also give their views on the approach to property marketing which is recommended in this chapter.

Keywords

Europe Transportation Income Marketing Peri 

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Notes

  1. 1.
    Peter Drucker (1979) Management (London: Pan).Google Scholar
  2. 4.
    C. Barwell (1965) ‘The Marketing Concept’, in Wilson, A. (ed.) The Marketing of Industrial Products (London: Hutchinson).Google Scholar

Copyright information

© Gordon Edington 1997

Authors and Affiliations

  • Gordon Edington

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