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Marketing

  • Gordon Edington
Chapter
Part of the Macmillan Building and Surveying Series book series (BASS)

Abstract

This chapter considers marketing as a management discipline and its position in a property-owning organization. Tenants and potential tenants also give their views on the approach to property marketing which is recommended in this chapter.

Keywords

Property Owner Potential Customer Create Wealth Commercial Property Promotional Material 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    Peter Drucker (1979) Management (London: Pan).Google Scholar
  2. 4.
    C. Barwell (1965) ‘The Marketing Concept’, in Wilson, A. (ed.) The Marketing of Industrial Products (London: Hutchinson).Google Scholar

Copyright information

© Gordon Edington 1997

Authors and Affiliations

  • Gordon Edington

There are no affiliations available

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