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RAC Motoring Services Ltd

  • David Jackson

Abstract

This case study examines a turnaround that started in the mid 1980s. Elements of understanding the customer, changing processes, people and leadership all exist. A key part of the RAC case is a significant investment in technology. Unlike other major IT investments, however, the RAC shows how success only comes when all the pieces are in place and fit together.

Keywords

Quality Management System Dynamic Organisation Motor Manufacturer Motoring Service Team Briefing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© David Jackson 1997

Authors and Affiliations

  • David Jackson

There are no affiliations available

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