RAC Motoring Services Ltd

  • David Jackson


This case study examines a turnaround that started in the mid 1980s. Elements of understanding the customer, changing processes, people and leadership all exist. A key part of the RAC case is a significant investment in technology. Unlike other major IT investments, however, the RAC shows how success only comes when all the pieces are in place and fit together.


Quality Management System Dynamic Organisation Motor Manufacturer Motoring Service Team Briefing 
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Copyright information

© David Jackson 1997

Authors and Affiliations

  • David Jackson

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