Marks & Spencer plc
The real estate management team at Marks & Spencer plc (M&S) cannot remember a time when real estate did not play a significant role in corporate strategy. Most retailers are very aware of the importance of location, but few are as committed to real estate as M&S, which has focused on retaining ownership of retail sites. This is a different strategy from that of other retailers, and shows that there is not just one ‘best way’ of using real estate within a business. This emphasises the importance of making decisions that best suit each business and therefore the importance of including real estate in the strategic decision-making process.
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