Advertisement

Community Relations

  • Warren Newman

Abstract

I start with two statements which the Institute of Public Relations Board of Management has decided will supplement its long-standing definition of public relations:

Public relations is about reputation — the effect of what you do, what you say and what others say about you.

Public Relations Practice is the discipline that looks after reputation — with the aim of earning understanding and support, and influencing opinion and behaviour.

Keywords

Public Relation Community Relation Charitable Donation Venture Capital Fund Good Corporate Citizen 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Bibliography

  1. Cuthip, Centre and Broom, Effective Public Relations, Prentice-Hall.Google Scholar
  2. R. Haywood, All About Public Relations, McGraw-Hill.Google Scholar
  3. W. Howard (ed.), The Practice of Public Relations, Heinemann.Google Scholar
  4. S. Sleight, Sponsorship: What it is and How to Use it, McGraw-Hill.Google Scholar
  5. Business in the Community and The Prince’s Trusts, 8 Stratton Street, London W1X 5FD.Google Scholar
  6. Institute of Public Relations Library: Sword of Excellence Case Studies. Involvement & Participation Association, 42 Colebrooke Row, London N1 8AF.Google Scholar

Copyright information

© Norman A. Hart 1995

Authors and Affiliations

  • Warren Newman

There are no affiliations available

Personalised recommendations