Understanding the Market

  • Hamish E. Macarthur
  • Merlin Stone

Abstract

Having a separate chapter on understanding the market may seem a contradiction in terms for a marketing book: the need to understand the market runs as a strong theme throughout this book. Market analyses that are relevant to particular elements of the marketing mix are dealt with in the appropriate chapters. But there are certain more general topics which it makes sense to bring together in a separate chapter.

Keywords

Migration Depression Income Marketing Product Line 

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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1994

Authors and Affiliations

  • Hamish E. Macarthur
  • Merlin Stone

There are no affiliations available

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