Abstract
This chapter covers the development of new product marketing policy, setting out the options available and suggesting criteria for choosing between them.
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© 1994 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Macarthur, H.E., Stone, M. (1994). New Product Marketing Strategies. In: How to Market Computers and Information Technology. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-13402-1_11
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DOI: https://doi.org/10.1007/978-1-349-13402-1_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-60814-2
Online ISBN: 978-1-349-13402-1
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)