No two consultancy assignments are the same, even if they fall within the same technical area. The major factors contributing to this uniqueness are situational differences, including client needs. In order to master such diversity, consultants have to be trained to recognise client needs and expectations and the forces impinging upon their client’s behaviour, and be able to respond appropriately. Models of consultancy roles can serve as useful aids when training individuals to display the competences (i.e. the knowledge and skills) we associate with the effective consultant.
KeywordsSituational Factor Contingency Model Travel Agent Consultant Role Consultancy Process
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