Assessing customer needs

  • D. P. Whiting
Chapter
Part of the Macmillan Master Series book series

Abstract

When you have carefully studied this chapter you should be able to:
  • Decide which bank service(s)—or service of another financial institution—to recommend to your customer in the light of given facts about his or her financial situation, and to highlight the features of the service(s) and the benefits to the customer

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Copyright information

© D.P. Whiting 1994

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  • D. P. Whiting

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