Management pp 19-32 | Cite as

Setting Long-Term Aims and Objectives

  • Roger Oldcorn
Part of the Macmillan Business Masters book series (PPMB)


By the end of this chapter you should be able to appreciate why it is important for every organisation to have aims and objectives, identify the main objectives to be found in organisations, and understand why different organisations have different aims and objectives.


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Further Reading

  1. John Argenti, Systematic Corporate Planning (Allen & Unwin, 1971) contains a very readable section on objectives and planning generally.Google Scholar
  2. Igor H. Ansoff, Corporate Strategy (Penguin, 1968) goes into the same subject in greater depth.Google Scholar
  3. John Sizer, An Insight into Management Accounting (Penguin, 1991) is useful if you want to find out more about profit and profitability.Google Scholar

Copyright information

© Roger Oldcorn 1996

Authors and Affiliations

  • Roger Oldcorn

There are no affiliations available

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