Working with national campaigns

  • Jacky Chambers


To understand the aims of national health education campaigns and be able to organise linked activities at a local level.


Target Audience Creative Design National Campaign Public Education Campaign Campaign Message 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. British Market Research Bureau (1987–89). AIDS strategic monitor. Health Education Authority.Google Scholar
  2. Flay B.R. (1987). Mass media and smoking cessation: a critical review. American Journal of Public Health 77, 153–160.CrossRefGoogle Scholar
  3. Hastings G. and Hayward A. (1991). Social marketing and communication in health promotion. Health Promotion International 6, 135–147.CrossRefGoogle Scholar
  4. McGuire C. (1992). Pausing for breath: a review of No Smoking Day research 1984 to 1991. London: Health Education Authority.Google Scholar
  5. Pasick R. and Wallack L. (1988) Mass media in health promotion: a compilation of expert opinion. International Quarterly of Community Health Education 9, 89–110.CrossRefGoogle Scholar
  6. Pierce J., Macaskill P. and Hill D. (1990). Long term effectiveness of mass media led anti smoking campaigns in Australia. American Journal of Public Health 80, 565–569.CrossRefGoogle Scholar
  7. Redman R., Spencer A. and Sanson-Fisher R. (1990). Role of mass media in changing health related behaviour. Health Promotion International 5, 85–102.CrossRefGoogle Scholar
  8. Whitehead M. and Tones K. (1991). Notes on the planning and implementation of health education strategies. Chapter 2 in Avoiding the pitfalls. London: Health Education Authority.Google Scholar

Copyright information

© John Kemm and Ann Close 1995

Authors and Affiliations

  • Jacky Chambers
    • 1
  1. 1.Health Education AuthorityUK

Personalised recommendations