Abstract
Those who profess to be very certain about the future sooner or later pay a price, often dear. This value is extracted by their investments in slow horses, fast women or the stock market. Certainty is almost always absent in business decisions as well.
We know in part and we prophesy in part
(Corinthians 13:9)
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
R. B. Stobaugh and P. L. Townsend, ‘Price Forecasting and Strategic Planning: The Case of Petrochemicals’, Journal of Marketing Research, vol. XII, February 1975, pp. 19–29.
R.N. Foster, Innovation, The Attacker’s Advantage (New York: Summit Books, 1986) p. 31.
Steven P. Schnaars, Megamistakes: Forecasting and The Myth of Rapid Technological Change (New York; Free Press, 1989).
A. D. Chandler, Jr, Strategy and Structure, Chapters in the History of the American Enterprise (Cambridge: MIT Press, 1980) pp. 80–1.
David A. Hounshell and John Kenly Smith, Jr, Science and Corporate Strategy (Cambridge: Cambridge University Press, 1988).
Michael E. Porter, Competitive Strategy, Techniques for Analyzing Industries and Competitors, (New York: The Free Press, 1980) p. 43.
Stephen Gould, The Mismeasure of Man, (New York: W. W. Norton & Company, 1981).
Gary Kasparov with Donald Trelford, Unlimited Challenge, The Autobiography of Gary Kasparov (New York: Grove Weidenfeld, 1990).
W. H. Clive Simmonds, Analysis of Industrial Behaviour and Its Use in Forecasting (chapter of A Guide to Practical Technological Forecasting) — James R. Bright and Milton E. F. Schoeman, editors (Englewood Cliffs, New Jersey: Prentice Hall, 1973) p. 235.
Amitai Etzioni, ‘Humble Decision Making’, Harvard Business Review, July–August 1989, p. 124.
Copyright information
© 1993 Emilio Cvitkovic
About this chapter
Cite this chapter
Cvitkovic, E. (1993). Uncertainty. In: Competition. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12857-0_7
Download citation
DOI: https://doi.org/10.1007/978-1-349-12857-0_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-12859-4
Online ISBN: 978-1-349-12857-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)