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Decisions, Decisions

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Competition
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Abstract

What is most frustrating about intelligent decision-making is that it looks so easy. It’s not a matter of intelligence or common sense alone; something must be frequently interfering with the process. We are all obviously endowed with more than the required IQ to make good decisions — or at least better than the failures we frequently learn about through the media. Often this is not the case of superior wisdom provided by hindsight. Many decisions are fairly stupid, both a priori or after the fact.

I was a-trembling because I’d got to decide forever betwixt two things, and I knowed it. I studied for a minute, sort of holding my breath, and then says to myself, ‘All right, then, I’ll go to hell’

(Mark Twain, Adventures of Huckleberry Finn, ch. 31)

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References

  1. Graham T. Allison, Essence of Decision — Explaining the Cuban Missile Crisis (Boston: Little Brown & Company, 1971).

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  3. Lee Iacocca with William Nowak, Iacocca, An Autobiography (New York: Bantam Books, 1984) pp. 44, 296.

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  4. Hubert and Stuart Dreyfus, ‘Why Computers May Never Think Like People’, Technology Review, Massachusetts Institute of Technology, January 1986, p. 47.

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  5. Maryann Keller, Rude Awakening — The Rise, Fall, and Struggle for Recovery of General Motors (New York: William Morrow, 1989).

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  6. Douglas K. Smith and Robert C. Alexander, Fumbling the Future — How Xerox First Invented, Then Ignored the First Personal Computer (New York: William Morrow &d Company, Inc., 1988) p. 241.

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  7. Frank R. Gulliver, ‘Post-Project Appraisals Pay’, Harvard Business Review, March–April 1987, pp. 129–32.

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  8. Michael Lewis, Liar’s Poker — Rising through the Wreckage on Wall Street (New York: W. W. Norton & Company, Inc., 1989) p. 246.

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© 1993 Emilio Cvitkovic

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Cvitkovic, E. (1993). Decisions, Decisions. In: Competition. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12857-0_5

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