Competition pp 69-90 | Cite as

Competitive Strengths

  • Emilio Cvitkovic


Success, according to Machiavelli, was the result of the combined forces of Fortuna (fate) and Virtu (skill). We have seen some hard evidence supporting these concepts in the former chapter: much of a company’s performance can be related to the fate of the industry in which it operates.


Entry Barrier Performance Profile Computer Industry Competitive Strength Management Consult 


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  1. 8.
    Emilio Cvitkovic, ‘Profiling Your Competitors’, Planning Review, May–June 1989, pp. 28–30.Google Scholar

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© Emilio Cvitkovic 1993

Authors and Affiliations

  • Emilio Cvitkovic

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