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Competitive Positioning

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Competition
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Abstract

The quotations above are as close as we can get to an intellectual ‘mano a mano’ between philosophers from different centuries. Woody Allen might be more entertaining, but Machiavelli is probably more accurate. About half of the success of a company is tied to the fate of the industry in which it operates.

I think it might be the case that Fortune is the mistress of one half our actions, and yet leaves the control of the other half, or a little less, to ourselves

(Niccolo Machiavelli, The Prince1)

Eighty percent of success is showing up

(Woody Allen)

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References

  1. Niccolo Machiavelli, The Prince, The Harvard Classics, edited by Charles W. Elliot, LLD (New York: P. F. Collier & Son, 1910) p. 84.

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  2. Thomas J. Peters and Robert H. Waterman, Jr, In Search of Excellence, Lessons from America’s Best-Run Companies (New York: Harper & Row, 1982) pp. 13–15.

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  3. Excellent descriptions about the early years of the General Motors organization are those of R. D. Chandler, Jr, Strategy and Structure, Chapters in the History of the American Enterprise (Cambridge: The MIT Press, 1980) (#37), and

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  4. Alfred P. Sloan Jr, My Years with General Motors, edited by John McDonald with Catharine Stevens (New York: Doubleday Anchor, 1972).

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  5. Federal Trade Commission, Report on Motor Vehicle Industry (Washington, 1939) pp. 29–31.

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  6. Edward L. Allen, Economics of American Manufacturing (New York, 1952), p. 293.

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  7. R. P. Rumelt, Strategy, Structure and Economic Performance (Cambridge: Harvard University Press, 1974),

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  8. Michael Porter, ‘From Competitive Advantage to Corporate Strategy’, Harvard Business Review, May–June 1987, pp. 43–59.

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© 1993 Emilio Cvitkovic

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Cvitkovic, E. (1993). Competitive Positioning. In: Competition. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12857-0_3

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