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The TV soap: Neighbours

  • Keith Selby
  • Ron Cowdery
Chapter
  • 16 Downloads
Part of the How to Study Literature book series

Abstract

Soap operas had their origins in early American radio broadcasting, and the first daytime serial, Painted Dreams, was broadcast by WGN radio. In 1932 Proctor and Gamble, the detergent manufacturers, using a daytime serial domestic comedy for women, sponsored a programme involving The Puddle Family to advertise Oxydol, a washing powder. And so the term ‘soap’ was born. Over the next five years sponsored serial dramas dominated radio daytime programming: in 1935, on NBC radio alone, Proctor and Gamble sponsored 778 broadcast programme hours.

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Copyright information

© Keith Selby and Ron Cowdery 1995

Authors and Affiliations

  • Keith Selby
  • Ron Cowdery

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