Advertisement

Looking at aspects of a media text

  • Keith Selby
  • Ron Cowdery
Chapter
Part of the How to Study Literature book series

Abstract

In the previous chapter we formed a general view of the Royal Mail advertisement, using our five key media aspects as a framework for analysis. Media texts, we argued, can be ‘read’ insofar as they are structured and organised in particular ways; in analysing the Royal Mail advertisement we were drawing attention to the ways in which the advertisement constructed its ‘meaning’ through its use of visual codes and conventions. This area of communications and media studies is often described as semiotic analysis, and it will be useful here to introduce you to some of the technical terms associated with this type of analysis.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Keith Selby and Ron Cowdery 1995

Authors and Affiliations

  • Keith Selby
  • Ron Cowdery

There are no affiliations available

Personalised recommendations