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Analysing a media text

  • Keith Selby
  • Ron Cowdery
Chapter
  • 19 Downloads
Part of the How to Study Literature book series

Abstract

The aim of this book is to introduce you to a method of analysing any television programme, and you may think it a little strange that we’re starting with an advertising still to do this. As we said in the previous Chapter, our reason for this is simple: we want to make sure that the basic principles upon which this whole book is based are clear from the outset, and it seems sensible to take things one stage at a time, rather than just dropping you straight into a detailed analysis of a complicated full-length TV programme.

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Copyright information

© Keith Selby and Ron Cowdery 1995

Authors and Affiliations

  • Keith Selby
  • Ron Cowdery

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