International Business Strategies in the European Service Sector: A Comparative Study
The ownership and control strategies of foreign subsidiaries has become one of the most fashionable topics among researchers in international business. Such interest is linked to the important role played by joint ventures and other cooperative arrangements. Several analytical works have drawn attention to the management issues raised by the internationalisation of service industries (Dunning, 1989; Segal-Horn, 1988; Casson, 1990, Chapter 8). However, empirical research is still very limited, both in variety and scope. This chapter attempts to answer questions about subsidiaries which cannot be addressed using conventional data bases or information obtained from headquarters. The focus is the ownership and control strategies of service multinational enterprises (SMNEs) in five industries: banking, insurance, car rental, advertising and hotels.
KeywordsIncome Marketing Expense Argentina Kelly
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