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The Role of Partnerships and Alliances in the European Industrial Restructuring

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European Industrial Restructuring in the 1990s

Abstract

The European economy is currently going through a fundamental transition; one characterized by a dramatic increase in international competitive demands. ‘1992’, the Japanese challenge, increasing economies of scale and scope (particularly in R&D, marketing, and distribution), faster technological and market changes, swifter competitor’s moves, and more demanding customers are all contributing to greater competitive pressures (Doz, 1990).

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© 1992 Palgrave Macmillan, a division of Macmillan Publishers Limited

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Doz, Y. (1992). The Role of Partnerships and Alliances in the European Industrial Restructuring. In: Cool, K., Neven, D.J., Walter, I. (eds) European Industrial Restructuring in the 1990s. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12582-1_11

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