Skip to main content

Rising Sectors — Private

  • Chapter
Japanese Targeting
  • 20 Accesses

Abstract

It was not only the government which singled out attractive products and mobilised its resources to promote them. This was done throughout the postwar period by the private sector, often with striking success. In some of these exercises, the public role was secondary, minor or negligible. But this did not keep the businessmen from pushing ahead. The goal they had in mind, although not always stated publicly, was not so much a strong economy or international recognition as market share and sometimes profits.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 19.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 29.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Author information

Authors and Affiliations

Authors

Copyright information

© 1992 Jon Woronoff

About this chapter

Cite this chapter

Woronoff, J. (1992). Rising Sectors — Private. In: Japanese Targeting. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-12561-6_6

Download citation

Publish with us

Policies and ethics