Marketing and Sales
In 1981 there appeared in the Guardian newspaper a half-page article proclaiming in its headline that in the previous year Britain lost £800 million through foreign exchange ignorance. This was not a reflection on the banks’ foreign exchange dealers but on the inability of our exporters and importers to grasp this particular nettle and by making use of the facilities which the banks provide generate more profit, obtain better market penetration by improving their competitiveness and cut costs on their imports.
KeywordsMarketing Expense Ster Derrick
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