From the ECU to the ES

  • Jacques Riboud


For anyone who proposes to launch a new product on the market, the quality of that product, in comparison with the products it will be competing with, is a matter of the first importance. This is a question that the promoters of the private ECU will also have to address.


Exchange Rate Exchange Market Monetary Union Component Currency Purchasing Power 
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Copyright information

© Jacques Riboud 1991

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  • Jacques Riboud

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