Abstract
For anyone who proposes to launch a new product on the market, the quality of that product, in comparison with the products it will be competing with, is a matter of the first importance. This is a question that the promoters of the private ECU will also have to address.
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© 1991 Jacques Riboud
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Riboud, J. (1991). From the ECU to the ES. In: A Stable External Currency for Europe. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-11821-2_7
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DOI: https://doi.org/10.1007/978-1-349-11821-2_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-11823-6
Online ISBN: 978-1-349-11821-2
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