Markets pp 29-38 | Cite as

Marketing

  • Renée Huggett
Chapter
Part of the In Business Now book series

Abstract

Marketing is the driving force in modern business. Market research is used to identify, or find out, what consumers want. The results are used to anticipate, or forecast, what consumers will want in the future. Firms then make goods which will satisfy consumers’ requirements or wants — and make a profit for themselves.

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Copyright information

© Renée Huggett 1990

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  • Renée Huggett

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