Abstract
Proponents claim that the Single Market will fundamentally change business in the European Community, while critics argue its importance is grossly exaggerated, a product of clever hype. Whichever is the case, understanding the impact of the creation of the Single Market is now firmly on the management agenda for the 1990s. But many executives remain perplexed. What is the right view to take? What actions are needed? Can a company develop a “strategic” view of Europe?
‘The process of 1992 won’t stabilise until after 2000, but no-one can stop it any more’.
Sir John Harvey-Jones
‘A collectivised, protectionist, over-regulated Utopia’.
Sir John Hoskyns
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© 1991 Caroline Bentley
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Bentley, C. (1991). Corporate Strategy. In: The European Marketplace. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-11344-6_3
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DOI: https://doi.org/10.1007/978-1-349-11344-6_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-11346-0
Online ISBN: 978-1-349-11344-6
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