Access to the research facilities of universities and their highly-motivated academic staff and researchers is relatively inexpensive, and is often the best way of developing technology, acquiring skills and introducing expert training facilities into a company’s operation. Much more expensive for companies is investment in their own in-house research facilities and manpower. It may be even more costly to exit from one such area of activity after a few years and invest in something new. Technology is best transferred through people, and such people, suitably educated, are a university’s prime business. This chapter introduces companies to the benefits of collaboration with universities on research projects, and the use of university consultancy and advisory services. Companies envisaging collaboration on research and development with a university should also refer to EC Grants and Loans, Part Four, Chapter 7 for details of available grants in certain areas of technology.
KeywordsEurope Marketing Harness
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