MBA Futures pp 87-99 | Cite as

Developing an MBA for the 1990s

  • Colin A. Carnall

Abstract

In developing and launching a new MBA programme, a number of fundamental issues need to be addressed. Many are linked — decisions in one affect decisions made in others. It must also be recognised that the MBA market is changing. Course members and sponsoring organisations are making new demands for relevance, skills development and flexibility in MBAs. There are many new providers. There are new delivery modes, including Distance Learning. A strategy for MBAs in the 1990s and beyond must respond to these various trends and changes.

Keywords

Europe Defend 

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Copyright information

© Colin A. Carnall 1992

Authors and Affiliations

  • Colin A. Carnall
    • 1
  1. 1.The Henley Management CollegeUK

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