In developing and launching a new MBA programme, a number of fundamental issues need to be addressed. Many are linked — decisions in one affect decisions made in others. It must also be recognised that the MBA market is changing. Course members and sponsoring organisations are making new demands for relevance, skills development and flexibility in MBAs. There are many new providers. There are new delivery modes, including Distance Learning. A strategy for MBAs in the 1990s and beyond must respond to these various trends and changes.
Unable to display preview. Download preview PDF.