Abstract
‘The road ran smooth and flawless, precisely fourteen feet wide, the edges trimmed as if by shears, a ribbon of grey concrete, rolled out over the valley by a giant hand.’ So begins Upton Sinclair’s 1926 novel Oil!, rehearsing the inventory of metaphors that the road and motoring were germinating for bourgeois sociality in the 1920s. Metaphors of efficiency, rationalisation, the collective sense of an individualism realised at the wheel of the Ford. The road itself in its irreversibility seemed the very incarnation of Ford’s dictum of history as ‘bunk’:
You never look back; for at fifty miles an hour your business is with things that lie before you, and the past is the past — or shall we say, the passed are the passed?
(Sinclair 1926: 3)
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References
Australian Automobile Association (AAA) (1950) The AAA Roads Case, Sydney.
Australian Automobile Association (AAA) (1951) A National Roads Policy for Australia, Sydney.
Benjamin, W. (1979) ‘Theories of German Fascism: On the Collection of Essays War and Warrior, edited by Ernst Junger’, New German Critique 17, Spring.
Ford, H. (1923) My Life and Work, Angus amp; Robertson, Sydney.
Gramsci, A. (1971a) ‘The Modern Prince’, in Prison Notebooks
Q. Hoare and G. Nowell Smith, (eds) Lawrence amp; Wishart, London.
Gramsci, A. (1971b) ‘Americanism and Fordism’, in Prison Notebooks.
NRMA, (1937) Motorists’ Handbook, Sydney.
Sane Democracy League (1926) Some Radio Talks, Sydney.
Sinclair, U. (1926) Oil!, Albert and Charles Boni, New York.
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© 1989 Helen Wilson and Contributors
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Sanders, N. (1989). Private Faces in Public Spaces: The NRMA, 1920–51. In: Wilson, H. (eds) Australian Communications and the Public Sphere. Palgrave, London. https://doi.org/10.1007/978-1-349-11077-3_12
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DOI: https://doi.org/10.1007/978-1-349-11077-3_12
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