Public Relations: Mobilising Consent

  • Helen Wilson


The trade press offers anectodal illustration of what public relations is and is not.

If the circus is coming to town and you paint a sign saying ‘Circus coming to fairground on Saturday’, that’s advertising. If you put a sign on the back of an elephant and walk him into town, that’s promotion. And if the elephant walks through the mayor’s flower bed, that’s publicity ... if you can get the mayor to laugh about it, that’s public relations.

(Public Relations in Australia, April 1986: 1)


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Copyright information

© Helen Wilson and Contributors 1989

Authors and Affiliations

  • Helen Wilson

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