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Geographic and Product Expansion: Building a New Franchise

  • Steven I. Davis

Abstract

A universal challenge for the excellent banks is to extend their reach outside their traditional franchise on a profitable basis. The negative argument for such an extension can be heard in almost every language spoken in the banking world: ‘we’ve achieved the limits of market share expansion in our domestic market, margins are under pressure from competition and rising costs so we have to look to new markets’. A more positive motivation is expressed by banking institutions with product capability in a global or at least international market: ‘unless we extend our reach abroad, we can’t be competitive with those who are’.

Keywords

Chief Executive Officer Foreign Bank Banking World Banking Branch Banking Institution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Steven I. Davis 1989

Authors and Affiliations

  • Steven I. Davis
    • 1
  1. 1.LondonUK

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