Abstract
Research in retail marketing management should be directed towards investigating all aspects of business operations. Because of the nature of the development of retail marketing in recent years, (the emphasis on the retailer as a brand) we are focussing upon this aspect in the discussion which follows.
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Notes and References
Tony Twyman, ‘Monitoring Advertising Performance, A canter round the field’, ADMAP, March 1986.
G. J. Hooley, R. West and J. Lynch, ‘Marketing in the UK: A Survey of Current Practice and Performance’, Institute of Marketing, 1984.
SIMS: A Store Image Monitoring System, International Journal of Advertising 3 (2), 1984.
D. R. Arnold, L. M. Capella and C. D. Smith, Strategic Retail Management, Addison-Wesley, 1983.
D. Knee and D. W. Walters, Strategy in Retailing: Theory and Application, Philip Allan, 1985.
S. J. Q. Robinson, R. E. Hichens and D. P. Wade, ‘The Directional Policy Matrix Tool for Strategic Planning’, Long Range Planning III, June 1978.
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© 1987 David Walters and David White
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Walters, D., White, D. (1987). Research Issues in Retail Marketing Decisions. In: Retail Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-10666-0_12
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DOI: https://doi.org/10.1007/978-1-349-10666-0_12
Publisher Name: Palgrave, London
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