Abstract
In the introduction to this book I said that advertising is the profession which deals in the careful creation, production and placing of advertisements. In this section we will be looking at the tools available to the advertiser which take some of the guesswork out of advertising, enable him to produce advertising which works, and help him examine the success or otherwise of campaigns.
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© 1985 Alison Corke
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Corke, A. (1985). Planning and evaluation. In: Effective Advertising and PR. Pan Breakthrough Books. Palgrave, London. https://doi.org/10.1007/978-1-349-10559-5_7
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DOI: https://doi.org/10.1007/978-1-349-10559-5_7
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-48156-1
Online ISBN: 978-1-349-10559-5
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