Abstract
Political marketing is a consequence of the gradual recognition that a consumer society, where individual personality becomes almost an aggregate of consumption experience, would accept a politics clothed with the identity of such consumption experience.
‘No sooner do you set foot upon American ground, than you are stunned by a kind of tumult; a confused clamor is heard on every side; and a thousand simultaneous voices demand the satisfaction of their social wants.’
Alexis de Tocqueville, Democracy in America
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Notes and References
McKay, David, American Politics and Society (Oxford: Martin Robertson, 1983).
Oakes, John B., ‘The Pac-Man’s Game: Eating Legislators’, New York Times, 6 Sept. 1984.
Clymer, Adam, ‘84 PACs gave more to Senate Winners’, New York Times, 6 Jan. 1985.
Lipsom, J., ‘2 N.Y. Reps Among Top “Pac-Men”’, New York Post, 4 Jan. 1985.
Berke, Richard L., ‘Study Links Contributions To How Lawmakers Voted’, New York Times, 30 Dec. 1987.
Kaplan, John, ‘That’s How the Money Changes Hands’, New York Times Book Review, 27 Jan. 1985, pp. 9, 10.
Binyon, Michael, ‘Democrats left behind in record spending on television campaigns’, The Times, 31 Oct. 1986.
Berke, Richard L., ‘Spending Limit up 14% for Primaries’, New York Times, 6 February 1988.
Ordovensky, Pat, ‘Realtors, doctors, teachers top list of big givers’, New York Times, 1984.
Sabato, Larry, The Rise of Political Consultants: New Ways of Winning Elections (New York: Basic Books, 1981).
Brannan, Brad, ‘Nacpac in the 80’s’, Campaigns and Elections, Winter 1983.
Brad Brannan, ‘Nacpac role in the 1980 Senate elections’, Campaigns and Elections, Spring 1982.
Charles Bremner, New York Times, 28 October 1987, ‘Guns for all crusade prospers in US’.
Michael Binyon, ‘Reagan faces cool welcome on prairies’, The Times, 29 September 1986.
‘Corporate PACs’, by D. R. Kendall, Campaigns and Elections, Spring 1980, p. 55.
Bonitati, Robert F., ‘Labor Political Clout in the ’80s: The New Strategies’, Campaigns and Elections, Fall 1980.
Adam Clymer, New York Times, 6 Nov. 1984.
Clymer, Adam, ‘’84 PAC’s gave more to Senate Winners’, New York Times, 6 January 1985.
Grigg, John, ‘America’s Flawed Democracy’, The Times 4 Nov. 1986.
Richard Berke, New York Times, 30 December 1987.
Arterton, Christopher, ‘Communications Technology and Governance’, Project on New Communications Technology, ch. 5, Harvard J.F.K. School, 1985.
Oakes, John B. ‘The PAC-Man’s Game: Eating Legislators’, New York Times, 6 September 1984.
Professor John C. Pittenger, New York Times, 25 March 1985.
Further Reading
Fritschler, A.L. and Ross, B.M., How Washington Works (Cambridge, Mass.: Ballinger, 1987) for discussion of lobbyists (ch. 5) and PAC rules (Appendix E).
Twentieth Century Fund, What Price PAC?1984; this supplies data, outlines PAC strategies and suggests possible reforms.
Copyright information
© 1990 Nicholas J. O’Shaughnessy
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O’Shaughnessy, N.J. (1990). The Monopoly of Midas Congress and Political Action Committees. In: The Phenomenon of Political Marketing. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-10352-2_6
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