The Savage Competition for Strategic Products

  • Dimitris N. Chorafas

Abstract

Survival in a dynamic industry has often been linked to management guts. Though this is a necessary ingredient, it is not enough: cost-effective products with market appeal, steady innovation, significantly low-cost manufacturing, and a worldwide network able to tap the growing markets are the other four pillars of success.

Keywords

Furnace Europe Income Marketing Diesel 

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Copyright information

© Dimitris N. Chorafas 1988

Authors and Affiliations

  • Dimitris N. Chorafas

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