Licensing, Franchising, and Other Contractual Arrangements

  • Michael Z. Brooke
  • Peter J. Buckley


This part concerns the sale of knowledge rather than the sale of goods—licensing, franchising, management contracts and other similar arrangements. Accounting for 12% to 13% of British trade, these methods of earning money abroad have become more popular in recent years. Often regarded as second best to export or direct investment, substantial returns are yet produced, on minimal investment, risk is reduced and new markets are penetrated in this way.


Trade Mark Licence Agreement Contractual Arrangement Management Contract License Product 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1988

Authors and Affiliations

  • Michael Z. Brooke
    • 1
  • Peter J. Buckley
    • 2
  1. 1.Brooke Associates (Manchester) LtdUK
  2. 2.Management CentreUniversity of BradfordUK

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