The Changing Face of Banking Services and Strategies

  • Robert Holzach

Abstract

The theme of the following thoughts is the evolution of banking services and banking strategies. At first, that might sound simple enough. Evolution in the sense of the further development of the existing condition is both natural and necessary. But evolution becomes a problem when it no longer means a change for the better; and it can turn into a positive threat when it becomes a revolution, calling into question the existing order and threatening to overthrow it.

Keywords

Marketing Conglomerate 

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Copyright information

© Ecole des Hautes Etudes Commerciales 1988

Authors and Affiliations

  • Robert Holzach

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