Abstract

The first two chapters have illustrated that the financial sector is facing fundamental and far-reaching change. This change will require major changes in the nature of management jobs and a new perception of the skills and abilities required to perform these jobs effectively.

Keywords

Marketing 

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Copyright information

© Malcolm Higgs 1988

Authors and Affiliations

  • Malcolm Higgs
    • 1
  1. 1.LondonUK

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