Abstract
Let us remind ourselves of what marketing is…
Marketing is the creative process of satisyfing customer needs profitably.
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© 1986 Graham Robinson
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Robinson, G. (1986). Product Decisions. In: Making Sense of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-09109-6_3
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DOI: https://doi.org/10.1007/978-1-349-09109-6_3
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-42826-9
Online ISBN: 978-1-349-09109-6
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