Abstract
Marketing is concerned with getting the right product to the right customer at the right price. It is not just a fancy word for ‘selling’. It is not synonymous with ‘advertising’ or ‘sales promotion’: nor is it merely a data-collecting, number-processing and planning activity.
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© 1986 Graham Robinson
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Robinson, G. (1986). Think Marketing. In: Making Sense of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-09109-6_1
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DOI: https://doi.org/10.1007/978-1-349-09109-6_1
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-42826-9
Online ISBN: 978-1-349-09109-6
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