Policy makers and their advisers, whether in government or in enterprises, whether in market or socialist economies, and whether their interest lies in macro- or microeconomics, have been forced by the turbulent environment of the last 10–15 years to reconsider the aims and methods of their strategic thinking and the instruments with which strategies can be executed. How changes of direction have been accomplished-in some cases failed to be carried through — is the main theme of this book. The authors, many with long experience of strategic planning as operators or as analysts or in both capacities, discuss the lessons to be learnt for forward-looking policy making.
KeywordsEurope Rubber Income Marketing Expense
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